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Extra Bacon

Extra Bacon

My family and I went to a new fast food place last night. The burger combos tasted fine, but we noticed the menu was lacking. Underneath a set list of condiments, it was all the same. The burgers weren’t much different than we had elsewhere, and neither were the...
Beyond the Call to Action

Beyond the Call to Action

Every page of your site should have a “call to action”–a button or link somewhere that directs your visitor to what you want them to do. It could be to cal, to enroll, to register, to put something in a cart, or add themselves to a mailing list. But...